Tourism Australia
Tourism Australia is Australia’s national tourism marketing body funded by the Australian Government to increase international and domestic demand for Australian tourism experiences. Tourism Australia is responsible for promoting Australia world-wide as the world’s best destination for business and leisure.
Tourism Australia aims to maximise tourism visitor spend within Australia and to ensure that spend is dispersed far and wide, delivering real economic benefits to regional Australia as well as our major cities. Through a wide range of activities Tourism Australia aims to raise awareness of Australia’s unique attributes which attract and entice visitors to experience our country. Tourism Australia has a number of websites providing a range of content for consumers, travel industry and the media.
State and Territory Tourism Organisations (STOs)
Each State and Territory has a government funded state tourism organisation (STO). STOs are responsible for marketing their state or territory both domestically and internationally. In addition to offices in Australia, STOs also have international offices located within their priority markets.