Tourism Australia has a wealth of research and analysis, including trends and insights about Australia’s top tourism markets, consumer trends and insights, visitor arrivals and forecasts and economic and aviation analysis.
Information and forecasting is available across domestic and international markets and includes the following:
- Market overviews, research and statistics and current Tourism Australia campaigns and activities in key source markets.
- Inbound, domestic and outbound travel forecasts
- International and National Visitor Surveys
- Consumer travelling trends and insights
- Niche and emerging markets analysis
- Visitors arrivals data including visitor numbers by market.
- Economic and aviation analysis
- Tourism satellite account and industry indicators
- Snapshots on niche areas including Backpacker Accommodation, Bed and Breakfast, Caravan and Camping, Culture and Heritage, Food and Wine and Indigenous Tourism
- Fact sheets on visitor activities, luxury and rental accommodation, internet usage, transport, expenditure, seasonality and nature based tourism.
- Experience and product development insights
Tourism Australia research can be accessed via two main areas:
Tourism Research Australia
Tourism Research Australia (TRA) collects research and intelligence across domestic and international markets and the tourism industry. They are responsible for managing tourism surveys that cover the inbound, domestic and outbound markets. Key information collected from travellers includes expenditure, places visited, activities, accommodation, transportation and demographics.
To access the range of research publications and papers visit www.tra.australia.com
Consumer and Market Insights
Tourism Australia’s Consumer and Market Insights team delivers customer-specific industry, market and consumer insights.
To access this information visit www.tourism.australia.com/research