Key facts

• Tourism Australia’s Facebook page, Facebook.com/seeaustralia, has confirmed its status as the world’s most popular tourism destination page – now exceeding four million fans worldwide.
• As well as managing the largest Facebook page in Australia and largest destination page in the world, Tourism Australia boasts the most followed destination on Google+ and Instagram.

Key quotes

• "Social media is now deeply ingrained and integrated into our marketing activities, including the latest phase of our There’s nothing like Australia global campaign, which was even launched in Australia on our Facebook page." Andrew McEvoy, Managing Director, Tourism Australia

Full story

Tourism Australia’s Facebook page, Facebook.com/seeaustralia, has confirmed its status as the world’s most popular tourism destination page – now exceeding four million fans worldwide.

Tourism Australia Managing Director, Andrew McEvoy, said the national tourism agency was harnessing the power of Facebook and its other social media channels to allow advocates of Australia to share their stories about what makes the country such a unique and distinctive place to visit.

“Social media is now deeply ingrained and integrated into our marketing activities, including the latest phase of our There’s nothing like Australia global campaign, which was even launched in Australia on our Facebook page,” he said.

In August of this year, Tourism Australia launched a new app on its Facebook page, allowing travellers to tap into their trusted network of Facebook friends for inspiration and ideas to plan and make the most of a holiday in Australia.

The ‘Discover Australia Through Your Friends’ app - the first of its kind in the world - merges the best of Google Maps and Facebook technology to create a unique travel planning tool to not only help choose where in Australia to go, but also provide inspiration and advice from friends who may already have been there.

Mr McEvoy said that Tourism Australia’s Facebook page was also a powerful marketing tool for industry, allowing Australian tourism operators to showcase themselves to the world.

“Operators can post content on our page, and even list themselves to our “Things to Do” tab – nearly 1,000 Australian operators have already done so - giving four million fans of Australia access to their tourism attraction or event - that’s incredible free advertising,” he said.

As well as managing the largest Facebook page in Australia and largest destination page in the world, Tourism Australia boasts the most followed destination on Google+ and Instagram, as well as an active presence on Twitter and an increasingly large presence on major Asian social media platforms Weibo and Tudou.

Facebook facts:

• 4 million fans
• Reaching 1 million unique users daily
• Largest page in Australia
• Most popular destination page in the world
• 1,400 photos posted to our wall weekly