Key facts
- ATE is Australia’s premier tourism trade event and the largest international travel trade show offering pre-scheduled appointments in the southern hemisphere.
- ATE provides an ideal forum for a range of Australian businesses involved in tourism to meet with the top buyers from across the globe.
Full story
What is the Australian Tourism Exchange?
The Australian Tourism Exchange (ATE) is Australia’s premier tourism trade event and the largest international travel trade show offering pre-scheduled appointments in the southern hemisphere. The event is organized by Tourism Australia and is this year being hosted by Tourism Victoria in Melbourne.
ATE provides a forum for Australian tourism businesses (sellers) such as hotels, airlines, tour companies and transport providers to meet with top international wholesalers (buyers). It also provides the international travel trade with the opportunity to experience Australia’s people and places first-hand.
The event injects around $10 million into the local economy, with around 13,000 visitor nights in Melbourne over the week-long event. In the longer term, ATE positions Melbourne and Australia as leading holiday destinations and assists in growing the value of Australia’s tourism industry.
Where is it held?
ATE 09 is being held at the Melbourne Exhibition Centre which is located in the central business district of Melbourne. Adjacent to the Melbourne Exhibition Centre is the new Convention Centre which is opening for business in June 2009.
What is the format?
ATE is divided into two modules – Eastern and Western – based upon the hemisphere of the origin of the international buyer.
- The first module focuses on the Eastern Hemisphere (Japan, Asia and the Gulf countries) and takes place from 13 June to 15 June 2009.
- The second module focuses on the Western Hemisphere (Europe, the Americas, Gulf Countries, Africa, New Zealand and the South Pacific) and takes place from 16 June to 19 June 2009.
Who attends ATE?
1,322 Australian delegates from 511 companies will meet 634 key overseas buyers from over 40 countries at ATE 2009.
Buyer Facts
- 304 international buyer delegates from 245 companies as well as 15 Aussie Specialists will attend the Eastern module.
- 330 international buyer delegates from 217 companies as well as 39 Aussie Specialists will attend the Western module.
- There are 83 new buyer companies (55 for the Eastern program and 28 for the Western program).
Seller Facts
- 594 Australian tourism seller delegates from 247 companies will exhibit in the Eastern module.
- 1,073 Australian tourism seller delegates from 473 companies will exhibit in the Western module.
- 87 new companies will exhibit at ATE09 (33 in the Eastern module and 54 in the Western module.)
Media
- 43 international media from 20 countries.
- 20 media from Australian news and trade media publications.
* Please note that these figures are correct as of 5 June 2009 and are subject to change.