Tourism Australia is urging people to get involved in its latest digital and social media campaign to create a short film overnight on New Year’s Eve featuring user-generated video clips of Sydney revellers captured via the City of Sydney’s NYE iPhone app.
The film titled Project:12 will capture the shared experience and emotion of welcoming in the New Year with friends and family against the magnificent backdrop of Sydney’s world renowned fireworks display.
Project:12 will be released on Tourism Australia’s YouTube channel and promoted globally via its Facebook and Twitter in the early morning hours of January 1, 2012 before many other parts of the world reach their own 2012 countdown.
The initiative is part of a Tourism Australia and City of Sydney joint venture to show the world why there’s nothing like celebrating New Year’s Eve in Sydney, Australia.
Tourism Australia is also giving away a BridgeClimb gift certificate for the best video clip submitted.
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