Key facts

• Tourism Australia has today unveiled the next stage of its There’s nothing like Australia campaign giving Australians the chance to share their Aussie holiday experiences online as part of a new domestic holiday push.
• Australians are invited to share their favourite holiday place or experiences at www.nothinglikeaustralia.com.au to be eligible to win a luxury Aussie holiday and nominate family and friends to share it with as part of their “Aussie Holiday Dream Team".
• Australians can upload their images and 25 words or less on why there’s nothing like Australia at www.nothinglikeaustralia.com.au and be eligible to win one of 16 luxury Australian holidays.

Key quotes

• "Research shows that an Australian holiday is as much about the people you spend time with as the memorable experiences. That’s why we’re inviting people to nominate their Aussie holiday dream team to share their experience with." Tourism Australia Managing Director Andrew McEvoy
• "When we invited Australians to get involved in promoting what is special and unique about their country last year to the rest of the world the results were amazing with close to 30,000 recommendations being uploaded to the campaign website in just 28 days." Tourism Australia Managing Director Andrew McEvoy
• "With this next promotion we want people to encourage other Australians to take a fresh look at the best local holiday experiences." Tourism Australia Managing Director Andrew McEvoy

Full story

Tourism Australia has today unveiled the next stage of its There’s nothing like Australia campaign giving Australians the chance to share their Aussie holiday experiences online as part of a new domestic holiday push.

This campaign invites Australians to share their favourite holiday place or experiences at www.nothinglikeaustralia.com.au to be eligible to win a luxury Aussie holiday and nominate their family and friends to share it with as part of their “Aussie Holiday Dream Team”.

Tourism Australia Managing Director Andrew McEvoy said the promotion aimed to build on the success of the There’s nothing like Australia campaign launched last year.

“When we invited Australians to get involved in promoting what is special and unique about their country last year to the rest of the world the results were amazing with close to 30,000 recommendations being uploaded to the campaign website in just 28 days,” Mr McEvoy said.

“These experiences were used to create an interactive online map of Australia that has become a holiday planning tool for travellers globally.

“With this next promotion we want people to encourage other Australians to take a fresh look at the best local holiday experiences.

“Research shows that an Australian holiday is as much about the people you spend time with as the memorable experiences.  That’s why we’re inviting people to nominate their Aussie holiday dream team to share their experience with,” Mr McEvoy said.

Australians can upload their images and 25 words or less on why there’s nothing like Australia at www.nothinglikeaustralia.com.au and be eligible to win one of 16 luxury Australian holidays. Partners Luxury Lodges of Australia, Qantas and Sony Music are contributing to a prize pool worth over $300,000.

The new digitally led interactive campaign reflects the growth of social and digital media on the way Australians research and book travel.

“There has been a real shift in recent years in how we reach consumers through digital and social media channels to promote Australia’s amazing holiday experiences,” Mr McEvoy said.

“In Australia alone 46 per cent of consumers visit travel sites on a monthly basis which is why we are embarking on such a big push online – through our campaign website (nothinglikeaustralia.com.au) to get Australians to advocate what is great about holidaying in their country.”

Mr McEvoy said the collaborative nature of the campaign meant that the Australian tourism industry could get involved in promoting the There’s nothing like Australia message through their own channels.

“Collaboration with industry through our marketing activities leads to greater promotion of Australia through more channels which in turn helps to boost tourism,” Mr McEvoy said.

“It also helps us towards achieving our ambitions for Australian tourism to grow overnight expenditure to as much as $140 billion by 2020.”

Qantas Executive Manager Global Sales Stephen Thompson said, "as the country's largest domestic airline, Qantas is proud to partner with Tourism Australia to promote Australia to Australians".

Domestic travel remains the biggest segment of the Australian tourism industry and the most recent National Visitor Survey (NVS) figures show continued growth in overnight trips to 68.9 million, a rise of four per cent against the year ending June 2010.

For more details on why There’s nothing like Australia and the Aussie Holiday Dream Team promotion visit www.nothinglikeaustralia.com.au.

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