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What is Dreamtime?
Dreamtime is a business to business trade marketing event designed to showcase Australia’s most outstanding incentive
experiences. It is delivered by Tourism Australia in partnership with industry.
In 2009, it will be held over five days between 12 October and 16 October 2009.
What is an incentive event?
Incentive events are often used by organisations to improve the performance and motivation of staff. They can include
single events or be held across a number of days in exclusive locations or destinations. Incentive events are often used by
organisations as tactics to increase productivity, increase sales or retain and recognise high achieving staff.
Where will Dreamtime 2009 be held?
The host destination for Dreamtime 2009 is Sydney and the five educational destinations are Melbourne, Sydney, Adelaide, the
Northern Territory and Sunshine Coast/Brisbane.
Who attends?
Dreamtime attracts approximately 100 qualified international incentive buyers, 20 international media and Australian media.
Buyers traditionally come from the key business events markets of Asia, Europe, Japan, New Zealand, UK and US.
Who is the official airline?
Qantas is the Exclusive Airline Partner of Dreamtime 2009 and has been the airline partner for all previous Dreamtime events.
Why do international incentive buyers attend Dreamtime?
Dreamtime provides an opportunity for buyers to experience first-hand Australian incentive experiences that could be
produced for their clients. The face-to-face appointments provide international buyers an opportunity to discuss business
with a broad range of Australian high-end incentive products and services.
International buyers are unlikely to recommend a destination until they have experienced the product and are convinced a
program will deliver on key business objectives.
Why do sellers attend Dreamtime?
Dreamtime provides an opportunity to do business, demonstrate products or services and build relationships with key
international incentive buyers. It is the most cost effective and time efficient forum for Australian businesses to meet with
highly qualified incentive buyers.
Dreamtime – History of the event
Dreamtime was first held in 1992 in Sydney and has previously been held in Adelaide, Alice Springs, Broome, Cairns,
Gold Coast, Melbourne and Sydney.